Thalia Tea Company - Brand Identity

I recently completed a full brand identity package for a Los Angeles based tea company. It includes everything from multiple variations of a logo to every form of packaging design the company would need. The client specifically wanted to achieve a modern yet representational brand aesthetic that perfectly fit their business and goals going forward.

 

The first step in completing the brand identify was designing a representational logo for the client and providing several variations of that logo to be used across things like business cards and packaging. The logo needed to be extremely versatile and have a definite style that was to be replicated across the entire brand package.

Along with the initial logo, I also designed several brand assets to fill out things like the packaging and the website. These assets include things like an iconographic, representational pattern to be used as background design on packaging and business cards. The client also requested that I incorporate some of their slogans and phrases into a few of these graphic assets.


PopUp App - LOGO & UI/UX

Popup is an app that aims to serve as a social medium for people wanting to attend local concerts, stand up, and shows. The client asked for a minimalistic and modern design for logo as well as the UI/UX within the app. The inspiration for the logo stems from the common location icon as well as a clean and simple 'P.'

In order to create the UI/UX for the different pages within the app I first created a series of minimalistic icons to be used on the dock within the app as well as on the various different pages. The client wanted to maintain the color scheme and modern design aestheitc that was established with the logo throughout the entire app. 


Bay Avenue Coffee - Logo and Packaging

This project is a full rebranding and packing design for a San Francisco based coffee company. The company wanted something modern yet still somewhat representational of the area where their business is located. The first step was creating a logo and an alternate variation of that logo. The next step was creating a verisitle packaging design to be used in store on the coffee packages themselves.

The client specifically requested that their logo be versatile enough to be used on various products and brand assets that would be present in their business such as bags, mugs, etc.


 

AREJ'S EVENTS - Logo

AREJ'S Events is an event venue located in New Orleans. The venue hosts lots of formal events for local businesses and wanted their logo to feel modern and minimalistic but still professional. The business is pronounced "RJ's" so they wanted both an 'R' and a 'J' incorporated into an icon for the logo.


WaterMelon Bust - logo

Watermelon Bust is a charity event that takes place at the University of Oregon. This year the event raised $12,000 for the Feeding America charity organization. For this event I designed a t-shirt log that was bought by over 300 people. The design was also formatted for and spread all over social media as well as printed on 12x4 foot banner.


Badge Logos

A collection of badge style logos done for various different types of clients. Each of these clients wanted there logo to be contained within a single badge so they all have a similar style and feel to them. I personally really enjoy creating logos and designs in this particular style.


 

Personal Branding

Instead of going for a two letter monogram, I decided to go with just the 'C' for my personal logo. I wanted something clean and simple that would work well on business cards, resumes, and other things of that nature.

For, my personal business cards, I wanted to incorporate my personal logo onto the front of the card and make it the center of attention, while still keeping it simple and clean. I wanted to showcase my design style on the back of the card with a small illustration. I decided to display my information as well as my name in large colored letters within and around the illustration.